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It's a question that's worth asking from time to time: how much should
you pay for a bottle of wine? Like anything else, there's something to
suit every wallet, from wines costing tens of thousands of pounds to wines
for under a fiver. The first kind - bottles of great wines from ancient
vintages - are not really for drinking, they're for collecting, exhibiting
in wine museums or simply for trading. A bottle of Chateau Lafite from
the eighteenth century might just possibly be drinkable depending on how
it was stored, but each mouthful would cost you hundreds of pounds. Unless
extravagance of this sort sits happily upon you, you'd be better off keeping
it and maybe one day selling it for a profit to another collector or museum.
Next down the price range come the great Bordeaux and Burgundies from
good vintages. A fine twenty-year-old example from a good vintage will
cost hundreds of pounds, and there are people in the world who can afford
it and will drink it, even at restaurant prices. Last year a group of
bankers hit the headlines after spending over £40,000 on wine to
accompany their dinner. In the real world, however, that kind of spending
is not the norm. Most wines that are sold from retail outlets fall into
the 10 - 20 euro bracket, so it's worth looking at what you can buy for
that.
In Ireland there are two taxes on wine, firstly there's duty which is
about 2.30 euros on every bottle and then there's VAT at 20% as well,
so there's tax on tax. This means that a price of 7 euros is mostly made
up of tax, and there's little left for the wine itself. As you go up the
price scale the percentage of duty in the price becomes less, so you're
paying more for the wine and should therefore be getting a better one.
But as in any commodity, the price you pay is partly made up of the actual
value and in part the perceived value. A lot of work goes into making
an excellent wine: careful hand-picking of the grapes, pruning the vines
for maximum exposure to sunlight and then more care in the winery itself.
The best wines are made from low-yielding vines that are pruned to keep
production small, ensuring that the grapes have the maximum intensity
of flavour. Wines made like this will obviously cost more than those made
industrially from high-yielding but lesser grapes. Perceived value comes
into play with wines that have a history and pedigree. Champagne is a
good example of this, as are the great Bordeaux. World-wide demand dictates
their price rather than the work that went into making them.
At the other end of the spectrum are the unknown wines; Moldavian, Bulgarian
and Greek. When did you last see one with a 15 euro price-tag? There may
be wonderful wines from these places, but while they remain unknown no
one will pay more than the barest minimum.
Wine of the Week
Pinot Grigio 2000, Collavini.
So in the average price range, here's a wine that has won prizes and
accolades. Well-made, with a nice balance of fruit and acidity, it makes
an excellent accompaniment to food. You can spot it by the dachshund on
the label.
Widely available, RRP under 13 euros.
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